Ella is a product marketer, service designer and writer. She's drawn to new technologies and old knowledge. She makes complicated ideas and technologies easier to understand and better to use – for individuals and communities.  

Raised in Malmö, her curiosity-driven career started in Hong Kong, reporting on how the internet transformed the Asian and US finance sectors. Her PhD showed how women from minoritised religious communities use the internet as a source of embodied authority. 

After moving to London, she worked at the Government Digital Service telling human stories about national scale technologies. Increasingly interested in shaping services and exploring their implications, she's worked with everyone from AWS and Google AI to anti-poverty campaigners and Nobel Peace Prize winners.