Valeria Adani
Projects by if
Valeria Adani (she/her) is a Partner at Projects by IF, a strategy and design agency specialising in trust. Drawing on her 13+ years of experience in product, service and organisation design, Valeria brings a human-centred perspective to data and technology. In her work at IF, she helps organisations increase trustworthiness in their products and services to drive adoption and growth.
Before IF, Valeria was Head of Service Design at frog. She has worked as a service designer, facilitator and design thinking coach in design agencies & academic institutions in the UK, Italy and China
session description
Valeria joins the Time, Trust and Wisdom session to share the critical role trust plays in designing systems and strategies to meet 21st century challenges—whether in design, regulation and policy, digital strategy and technology architecture.